Online coaching built on standards, not extremes.
Join The #1 Fat Loss & Performance Program For Busy Men and Women
Efficient Fitness Solutions for Busy People
At True Standard Fitness Co., we specialize in helping busy Men and Women transform their health and fitness without extreme diets or endless hours at the gym. Founded by Tyler & Leslie Imhoff, our approach is rooted in the T.E.F. Method™ (Thermogenic Efficiency Formula), a proven system specifically designed to enhance your body’s efficiency and deliver sustainable results.
We understand the demands of a hectic schedule, so our coaching prioritizes clear, actionable steps that seamlessly integrate into your busy lifestyle. Our mission is to empower you with the tools and strategies you need to burn fat, boost your energy, and rebuild lasting confidence.
If you’re ready for a structured, efficient approach that works with your life—not against it. True Standard Fitness Co. is here to help you achieve the results
Who We Work With
This Is For You If...
If you’re busy and tired of sacrificing your health to be successful!
You’re done with cookie-cutter programs that don’t fit your real life, schedule, or energy levels
You’re ready to burn fat, boost energy, and lead by example, without living in the gym or giving up real food
You want a proven system built for your lifestyle, not another challenge, app, or trend
Real Results
What Others Are Saying
Why Our T.E.F. Method Works
Most people only focus on ONE way their body burns calories. and it’s why they get stuck.
They either grind harder in the gym or slash their food, thinking that’s the only solution. The truth is, your body actually has four different systems that burn calories every single day. If you only focus on one, you’ll hit a wall. But if you maximize all four, you unlock the ability to:
Burn fat more efficiently
Eat more of the foods you love without guilt
Boost your energy instead of draining it
How to Maximize all 4?
Basal Metabolic Rate (BMR: ~60–70%)
This is your baseline. The calories your body burns just to stay alive, breathing, circulating blood, keeping your organs functioning. For most people, this makes up 60–70% of daily calorie burn. The kicker? You can raise it by building lean muscle and optimizing your metabolism
Non-Exercise Activity Thermogenesis (NEAT: ~15–20%)
This is all the movement you don’t think about: walking, standing, fidgeting, taking the stairs. NEAT can add up to hundreds of calories burned each day, and most busy people are severely underusing it.
Thermic Effect of Food (TEF: ~10%)
Did you know digestion itself burns calories? Protein is especially powerful here! It takes the most energy for your body to break down and process, which is why high-protein diets make fat loss so much easier to sustain.
Exercise Activity Thermogenesis (EAT: ~5–10%)
This is the one everyone thinks of first: calories burned from workouts. Don’t get me wrong, training is crucial, but it’s actually the smallest piece of the puzzle compared to the others.
When you dial in and maximize all four, you stop spinning your wheels and finally create a system that works with your body, not against it. That’s exactly what my T.E.F. Method™ (Thermogenic Efficiency Formula) is built around. helping busy people burn fat, build muscle, and boost energy without extreme dieting or hours in the gym.
Our Process
The 4 Components of the T.E.F. Method
Metabolic Blueprint
Forget cookie-cutter meal plans. Our Precision Nutrition Strategy is built around you, your metabolism, lifestyle, body, and even your diet history, and built to TEACH you how to eat, not just follow a plan.
Fuel for Performance – We maximize calories burned through food while making sure you’re fully fueled for training and recovery.
Build Muscle & Burn Fat – A tailored approach that drives muscle growth, enhances fat burning, and keeps progress steady.
Boost Energy Without Deprivation – By fueling smarter (not restricting harder), your energy levels rise dramatically.
More Energy = More Activity – When you feel better, you naturally move more—burning even more calories and fat without forcing it.
This is how nutrition stops feeling restrictive and starts working with your body instead of against it.
Efficient Training
Exercise may burn the least calories day-to-day, but when you focus on strength training, you unlock the real game-changer: building lean muscle. More lean muscle means a higher Basal Metabolic Rate (BMR), allowing your body to naturally burn more calories and fat 24/7.
Efficiency First – We design every workout to deliver maximum impact in minimum time.
Tailored for Busy Schedules – Most clients train just 3–4 days per week for 30–60 minutes, enough to see incredible results without living in the gym.
Science-Backed Approach – Strategic strength training builds muscle, boosts metabolism, and accelerates fat loss, all while fitting into your lifestyle.
Maximum progress, minimum time wasted.
Habits
Quick fixes don’t work. What does is building small, powerful habits that compound over time. Our Daily Habit System is designed to seamlessly fit into your lifestyle and drive results that actually last.
Personalized to You – Everyone’s needs are different. We’ll identify the daily habits that move the needle for your goals.
More Than Fitness – We go beyond workouts and nutrition to address the real drivers of success: stress management, sleep quality, energy levels, and mindset.
Step-by-Step Integration – Instead of overwhelming you with drastic changes, we introduce small, sustainable adjustments that are easy to maintain.
Lifestyle Overhaul, simplified – These micro-shifts build into a true lifestyle transformation—one that boosts your mood, productivity, and confidence while keeping fitness stress-free.
This is how short-term effort turns into long-term results, without burnout, without extremes, and without quitting halfway.
Support
Most people struggle to stay consistent. Our Accountability & Support System changes everything.
Direct Access, anytime – Message us 24/7 with questions, send a video for instant form feedback, or share meal pics for quick guidance. You’ll never feel “stuck” again.
Weekly Progress Check-Ins – Track results with structured updates on weight, energy, sleep, and other key metrics so you see progress in real time.
Daily Habit Tracking – Small, powerful daily actions keep you accountable and on target—without overwhelming your busy schedule.
1-on-1 Coaching Calls – Weekly personalized coaching sessions to dive deeper into strategy, troubleshoot roadblocks, and keep momentum high.
Real-Time Adjustments – If life throws you off track, we pivot instantly so you stay consistent instead of starting over.
This system is structured but flexible, giving you the clear roadmap you need with the confidence of knowing you’re never doing it alone.
This is the difference between another plan that fades away and a program that transforms your lifestyle for good.
Want to install the T.E.F. Method into your life?
“Working with True Standard Fitness has really changed my outlook on what a “healthy lifestyle” is. My coach was very understanding of my needs and lifestyle. His goal wasn’t just to tell me what to do, it was to help me learn.”
Krystal P.
"I can’t say enough about the results I’ve gotten from my training and eating program. Tyler’s coaching has been life changing! I highly recommend Tyler and True Standard Fitness Co!"
Josh A.
“I love, love, LOVE working with Leslie! She goes above and beyond with the support she offers to her clients. I've made more progress with her than any other trainer I've worked with. From personalized training programs to nutritional support to daily affirmations, Leslie will make sure you reach your goals! I can't recommend True Standard Fitness Co enough.!"
Cheryl P.
“I've been training with Tyler for a bit now and it's been solid. He's on point, super attentive, and clearly knows his stuff. The workouts are well-structured and always push me just enough. The app is also great—easy to use and keeps getting better. Overall, really glad I started with him."
Drew M.
FAQ
Keeping You Focused on what matters!
I’m slammed with work — will this program still fit into my schedule?
Yes. We have built almost all of our programs around busy schedules. With 1 on 1 coaching options the system will be custom built for you and around your busy lifestyle — short, efficient workouts, simple meals, and direct coaching. No fluff.
What if I Can't Make It to the gym?
Totally fine! For under $100 you can get everything you need to start see results at home as far as equipment goes. We can program for whatever you have available to you! The app has home workout options as well if you're not looking for 1 on 1 coaching.
Do I need to meal prep or live in the gym?
No. Most clients train 3–4x per week for 30–45 minutes. We give you fast, high-protein meals that don’t require hours in the kitchen.
How long before I start seeing results?
Most clients feel better in 7–10 days and see noticeable progress in their body and energy levels within 3–4 weeks when they follow the plan.
Are results guaranteed?
Yes—if you do your part with our 1 on 1 coaching programs and group coaching programs. We offer a results guarantee based on effort and consistency. If you complete your weekly check-ins and follow the program as outlined, and still don’t see measurable progress, we’ll work with you for free until you do.
This isn’t a magic pill—but if you show up, the system works.
What if I travel or work long hours?
That’s exactly who this is made for. We design around your real schedule, and keep things consistent even when life gets chaotic.
Is this just another diet plan?
No. This is a full system for performance — built on routines, recovery, movement, and nutrition — not restrictions or quick fixes.
Do I have to track calories or macros?
No strict tracking is required, some tracking might be necessary at times but is never a permanent thing — unless you want it to be. We keep it as simple as possible while still getting results.
What kind of people do you work with?
Primarily business owners, parents, and high performers who want to rebuild confidence, drop body fat, and lead themselves again. But overall if what we do sounds like it makes sense for you, reach out and we can see if we’re a good fit.
What do you actually offer?
We have Our True Standard Fitness Community Available Completely Free
We have some low cost and sometimes even Free DIY Programs
We have our True Standard App subscription with over 100 workout and nutrition programs
We have the True Standard Fitness Inner Circle Group Coaching Program
We have 1 on 1 Nutrition & Lifestyle
We have 1 on 1 Complete VIP Coaching
What is the True Standard Fitness Community?
A completely free community we have created and are growing. This is for busy people to ask questions, share recipes, share workouts, hold each other accountable, join friendly challenges, competitions. For people who are done doing this alone and want somewhere to share their wins! We will moderate and delete any false information etc. We do monthly community calls also.
What all does the App Have?
Over 100+ workouts for anyone, anywhere, with any tool.
20+ Nutrition Programs: Vegan, Vegetarian, Paleo, Keto, etc
True Standard Fitness Community
Integrate with My Fitness Pal Or Track Inside the True Standard App
Daily Journal
Monthly Self Progress Checks
Create your own workout programs.
What does the Group Coaching Consist of?
Inner Circle Community
Weekly/Daily Community Tasks
Weekly Group Coaching Calls
Guided Group Workout Programs
Access to a majority of our workout programs
Nutrition Coaching Via Group Calls and Community
What is the difference between the Metabolic Coaching and the VIP Coaching?
Great question, both are 1 on 1 coaching programs.
VIP Coaching is Complete 1 on 1 Coaching with Custom Workout and Nutrition Programs Designed Specifically for you.
Program Updates Minimum Every 4 weeks
Daily Coaching + Accountability
24/7 Access to chat and VIP Community to ask ANY questions. Response time max is 24hrs.
Daily Habit Building
Optional Weekly 1on1 Calls
Daily Journal
Option Weekly Check Ins
Mandatory Monthly Check ins
The difference with metabolic coaching, is you get the best of our workout programs, but they are not custom to you, but everything else listed above comes with the metabolic coaching as well.
How do I know if we’re a fit?
If you’re done winging it and want a real system that works, we’ll make it fit your lifestyle — not the other way around.
How do I get Started?
Either Try out the app for free + join the community and start that way. Or at the top of the page click the menu item "Info" and then click apply for coaching, fill out the application, and then book your call.
Or use the little chat widget to message us and we will give you a call. If you want to text or call us directly do so at +1 (772) 212-0341
What's it cost?
Investments range from less than $1 a day up to $25 a day.
True Standard Fitness Co.™
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